How to ensure that your website is your best salesperson?
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| Making your website be the best salesperson, can be done by following these time-tested guidelines: |
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1. Understand your customer
Websites can attract potential customers, but first, you need to know your customer, including their goals, motivations, and concerns. One way to learn more is to have conversations with your customers online and offline. For example, adding a simple questionnaire, an application form, or some persuasive messaging to your contact page can instantly transform it into a valuable piece of your sales process. Maintain a prominent place on your site where your users can leave feedback.
Lastly, use your web analytics software to ascertain more about your users' behavior. Do a significant number of people go directly from your products page to the help page? Maybe you need more text on that page explaining what users should be doing there, or how they can move forward. After understanding your customer, provide useful and relevant information based on their needs. The website should make it easy for users to find the information they are looking for, the information is up-to-date. |
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2. Provide clear calls-to-action
On your website, this approach can be accomplished in several ways such as welcoming copy on your home page should assure visitors that they've come to the right place; a clear site structure, with predictable navigation, will give them a clear picture of the layout of your site; and a prominent help or contact feature will make it clear where your visitors can seek assistance if they need it. Keep the website design of high quality and keep the design contemporary in style to build trust. Websites can drive leads, which is a milestone towards a sale. In short, you must make the website crystal clear how users can get in touch with you. |
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3. Build trust
On the website, you should highlight your customer success stories and create case studies that convince users. You should attempt to build a relationship of trust with them.
This might be accomplished by providing testimonials from past customers, or by providing them with a helpful service or resource. Sprinkling them throughout your sales pages or even giving them a permanent home in your menu navigation can do wonders for adding that extra bit of social proof to take your prospects from the “not sure” stage to the “I’m convinced” stage. Testimonials work because you’re not tooting your own horn — others are doing it for you. You can also build trust with prospects by using language that sounds helpful rather than "sales." Most importantly, do not lie. |