What is UEO stands for?
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| UEO stands for User experience optimization. User experience optimization is critical because it can increase retention. As you improve the app and user satisfaction, you’ll keep from losing users due to poor user experience. Moreover, improving UEO helps improve your conversion rates, allowing you to drive increased revenue. |
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How Does UEO Impact SEO?
As of today, Google treats UEO as a basic ranking factor, Google tends to rank websites that are relevant to user queries. Google also tends to rank popular web pages that users expect to see because the goal is to satisfy users.
Creating a site that is frictionless and that people enjoy is one of the fundamental ways of building popularity with users. Creating a positive user experience is one of the building blocks of creating good search performance.
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| How to improve UEO? |
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1. Speed of the website
Do not have a large number of pictures on the website, because it will seriously affect the opening speed of the website, resulting in a poor user experience. |
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2. Layout of the website
The layout of website content affects the user's first impression of the website. If the layout is too complex for the user to read the content even if the quality of the article is high, it will be difficult for users to browse the website for a long time, so a good layout is very important. Neat and well-organized typography makes it easier for users to understand what product or service you offer. |
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3. Content Update
Websites need to be updated in real-time in order to attract users' long-term attention, and also indexed by search engines thereby improving website rankings. If it is not updated for a long time, there will be no users to browse the website, and the web page shouldn't be indexed by search engines. Therefore, shouldn't be shown on the search engine's result pages |
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4. Website Broken Link
Website broken links will affect website ranking and traffic, etc., and will also have a great impact on UEO. If your user enters the website and opens one page is a broken link, and another page is also a broken link, then the user is not in the mood to continue browsing the website. Hence, if there is a broken link on your website, it must be solved in time. |
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