Why do you need website marketing rather than FB marketing?
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Do you know digital marketing includes all marketing channels and you can use to promote products or services on the internet?
For example:
1. Website marketing
2. Email marketing
3. Social media marketing
4. TV marketing
5. Radio marketing |
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| So, why do you need website marketing rather than FB marketing? |
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1. Facebook has limitations
While a website gives you more control over the customer experience. Relying on a third-party site like Facebook comes with many perks. There’s no doubt about that. However, there is always a tradeoff, and one of the most significant ones is the lack of control. |
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2. High competition in Facebook
First, you must battle it out with other businesses for customers’ attention. As more companies create Facebook pages, the competition becomes even hotter, forcing brands to invest in ads. Your fans will see what you post to Facebook, but not all of your fans will get all of your posts on their newsfeed. You’ll still have to work hard to gain an audience, just as you would with a website or blog.
Now, you would think that paying for an ad is enough to capture the customer’s full attention. It isn’t. The other form of competition comes from the fact that Facebook is a social network. People are primarily on the site to connect with friends and family. So, while you may get your ad on someone’s screen, there’s always a possibility that they will scroll right past it to watch their friend’s latest post or story. There is nothing you can do about that. |
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3. Google has the biggest share of online searches
As Facebook is a social network, not a search engine, so the percentage of searches only has 1%. Otherwise, Google has the biggest share of online searches.
Having your own website allows you to target and try to rank for search terms relevant to your business. Through your marketing efforts, you can increase brand awareness, generate leads, and increase sales. You will not be able to capitalize on this search traffic with a Facebook business page. |
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4. A website build your business's credibility
Marketing exclusively on Facebook, or any single channel, might not be a good idea. Lastly, you need a website simply because you can’t rely on your Facebook bu But do you know why a company website is particularly crucial in a multichannel marketing campaign? A website is a perfect centerpiece for all your marketing channels.
There’s a good reason why even small businesses go to the trouble of ‘building a website’ – they want the credibility that comes with owning one. |
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5. You need more than one marketing channel's credibility
Marketing exclusively on Facebook, or any single channel, might not be a good idea. Lastly, you need a website simply because you can’t rely on your Facebook business page alone. Look around you; every forward-thinking business is taking a multichannel marketing approach. Why? Because they want to maintain a commanding online presence.
But do you know why a company website is particularly crucial in a multichannel marketing campaign? A website is a perfect centerpiece for all your marketing channels. |
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| In conclusion, although Facebook offers too many websites for you. For example, billions of active users, easy page setup, global search, social proof, great advertising options. But you should find a platform which is most suitable for your company, not only rely on one platform. |
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