An essential distinction of SEO

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What is the essential difference between the SEO you pursue and the actual SEO's purpose is?

Is SEO ranking important?
Yes, SEO ranking was important.

But, have you ever thought that what is the difference between your imagination for SEO and the actual SEO's purpose is?

Perhaps, imagination in your mind that SEO should be like this: SEO is to rank our keywords at the top of the first page. And SEO should have recruited one super powerful company with the very best skill then only would have the best SEO result.

If this is what you think in your mind, maybe you are a little misunderstood about SEO. SEO is not just a technique/skill, also not just a ranking in the top. The purpose of SEO is "easily find + done deal".
Set a useless keyword even it ranked at the top of the page, also won't have much help for our business.

The purpose of SEO is to let your target customers find you and make a deal with them. Your ultimate goal of using SEO services is to have a high ranking in google or do you prefer "make a deal". ?

In conclusion,
SEO is not a technique/skill, nor is it a ranking.
"easily find + done deal" is what the actual SEO's purpose is

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