Marketing Mix 4P

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The 4Ps of marketing mix refer to Product, Price, Place, and Promotion.

Product

What is the cost to the customer? What product are you selling/ what services do you offer? What solution does the customer wants and needs?

Price

What is a reasonable price for the customer? Does your price sensitively, value to the buyer? Is a must to analyze what buyers are willing to pay.

Place

Where do the customers buy the product? Through an Online shop or physical store? How to attract your ideal customers to find out more information about your business?

Promotion

An effective way to promote your product or service. Marketing is more than just an advertising campaign, it should result in revenue for your business. By understanding the different ways to promote your products or services, it will attract more sales to your business.

The purpose of the marketing mix is to satisfy the needs and wants of the customers in the most effective and economic manner. In order to meet customer needs, a business must:

Sell your customer the products that they want.
Charge a price they are willing to pay.
Make them available in right place.
Make them aware of your business or product by using the promotion method.

ePROFILE

Profiling Website

eCATALOG

Catalogue Website

eSHOP

Online Shopping Website

SEO

Search Engine Optimization

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